The Selfiezine

As a storytelling partner, VMG tapped a diverse group of young creative forward-thinkers that love content creation and fashion, with the intent of reimagining what self-portraits can be using the Samsung Galaxy Flip4. 

 

Our mission was to capture this content through a journalistic lens, profiling collaborators through video, photo, and written interviews. 

 

In addition to a custom digital hub on i-D and custom social content, we created a limited edition printed magazine through an arresting photographic approach and innovative print layout. 5,000 zines were distributed to 50+ locations nationwide.

 

The campaign resulted in 17% over-delivery with 30MM+ impressions, 87% positive sentiment and a +21 ppt average lift in brand awareness.