Role: Client Management, Strategy, Project Management, Production, Post-Production, Distribution

In this 7-10 minute special custom branded video with JNTO and VICE, we joined our host – a creative, artistic, irreverent, and insightful voice – on a journey through Ehime in order to disconnect from their usual life, reconnect to their artistic voice, and find joy in the unfamiliar..

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Between bullet trains and temples, we focused on off the beaten path, remarkable, or oddly interesting locations within Ehime with an eye towards experiences that are sustainable for the environment and the culture.

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The video garnered over 1MM views in the first 48 hours. Among videos with similar video duration on VICE's YouTube, it scored in the top 5 with the most collected video views across a 10-day period since its launch.