Hi, I'm Rachel.

Experience

ACCOUNT DIRECTOR, BRAND PARTNERSHIPS

VICE Media Group (2020 - 2024)

• Orchestrated the end-to-end production of 100+ 360 creative marketing campaigns, resulting in revenue generation exceeding $25MM, while providing top-tier service to client partners.

• Developed and executed innovative marketing solutions across multiple platforms, including AV, print, social media, digital, and experiential, tailored to the unique needs of each partner.

• Collaborated with internal cross-functional teams throughout all stages of campaign development, ensuring strategic alignment, adherence to timelines, budgets, strategy, and successful delivery of KPIs.

• Led agency and client communications, proactively identifying issues, and providing effective recommendations for best practices, attaining optimal client satisfaction.

• Operated proficiently in various environments, including video sets, photoshoots, public screenings, and activations, demonstrating adaptability, and achieving project success across diverse landscapes.

• Developed and delivered comprehensive campaign reports showcasing performance metrics, value-added insights, and content effectiveness analysis to key stakeholders.

• Key Clients: Delta, Deleon, Ford, Google, Lenovo, Mercedes-Benz and Toyota.

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ASSOCIATE ACCOUNT DIRECTOR

VICE Media Group (2017 - 2020)

• Served as the account lead for entertainment campaigns resulting in a 200% revenue increase across the category.

• Oversaw six-figure campaigns with a focus on event and video production, delivering exceptional client experiences, adhering to tight deadlines and guaranteeing complete project scope.

• Managed all client content creation and execution, ensuring 100% alignment with briefs and media plan activations.

• Key Clients: Amazon Prime Video, Beats by Dre, NETFLIX, Showtime, Sony Pictures, and Universal Pictures.

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DIRECTOR, CREATIVE STRATEGY

Studio71 (2016 - 2017)

• Led the creative strategy for GlamGlow and Smashbox resulting in $20MM+ earned media value. Established audience development and content strategy for Dunkin Donuts, Shay Mitchell, Spike TV's Lip Sync Battle, Taco Bell, The Rock and more.

• Managed a team of 6 individuals with expertise in Creative Strategy, Channel Services, and Analytics/Reporting.

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YOUTUBE & VIDEO MANAGER

UPROXX (2015 - 2016)

• Managed video distribution and optimization strategy for Woven O&O properties with a focus on cross-platform video services and social channels resulting in a 306% increase in YouTube subscribers and 102% increase in cross-platform video views.

• Educated production teams on content strategy and best practices for social platforms.

• Directed video programming group for Facebook, YouTube, Instagram, and Twitter.

• Ensured production values and editing styles maintained brand standards.

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VIDEO MANAGER

COMPLEX (2013 - 2015)

• Supervised the syndication and programming of publisher videos by incorporating metadata, enhancing cosmetic SEO, and ensuring a user-friendly video interface for all publishers within our media network.

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